Site Promotion

Promoting land through the planning system can unlock major opportunities for development. Whether you’re seeking to allocate land in a Local Plan or to strengthen its case for future development, effective promotion is essential. At Sibley Planning, we help landowners and developers put forward strong, evidence-based arguments to maximise the potential of their sites.

Who we help

• Landowners – wanting to realise the value of their land through development.

• Developers – seeking to bring forward sites for housing, employment, or mixed use.

• Community groups – engaging with the Local Plan process to influence growth in their area.

How we support you

We guide you through the site promotion process, including:

• Identifying opportunities – monitoring Local Plan reviews and consultations.

• Submitting representations – preparing policy-led arguments for site allocation.

• Evidence gathering – drawing on technical studies (transport, ecology, flood risk) to support deliverability.

• Engaging with councils and stakeholders – building relationships and strengthening your site’s position.

• Long-term strategy – keeping your site in play through successive plan stages.

Why choose us

With experience in strategic housing and Local Plan preparation, we know how sites are assessed and what decision-makers look for. Our role is to ensure your land is promoted clearly, robustly, and with the best chance of success.

📞 Want to promote your site through the Local Plan? Get in touch today.